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• Shows a new way to present a marketing message or offer
• Capable of being personalized
• Uses a minimum of 35 percent less paper than other return elements would require
• Mailer is USPS approved and saves 16 cents in postage by using a return postcard
• Provides a valuable "keeper," such as a coupon, free pass or business card
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- Companies:
- InfoSeal
- Ward/Kraft
- People:
- Ed Glaser
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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