For instance, he referred to one label design done on a flexo press that ultimately helped to cut cost and enhance performance over the end-users' original concept for the piece.
The need was for a label to use on reams of colored paper that enabled them to be resealed. "The customer wanted a dead zone in between the liner and the adhesive to allow this," Wagner explained. "We ended up diecutting the piece from underneath and left a tab—which is actually the liner—on the label, which enables the end-user to peel back the label, take out the paper and then reseal the ream due to a repositionable adhesive. This was a less expensive design compared to delaminating, printing a dead zone and relaminating. It was a faster, cleaner, more accurate alternative, and it eliminated one color."