Pressure-seal and other self-mailer products rule the marketplace
By Eric Fiedler
As the traditional mailer market matures, self-mailer sales are soaring.
"The absolute major growth area for us is the pressure-seal product," said Deanna Day, product manager at Poser, Fairhope, Ala. "It really goes hand-in-hand with the decline of impact printers."
The success of pressure-seal self-mailers can be attributed to savings in both money and time. Folding and stuffing aren't necessary, envelope costs are avoided, and a typical pressure-seal system is capable of preparing up to 10,000 11&Mac253; forms per hour.
Richard Kuntz, president of GBF Graphics, Skokie, Ill., reported that his company's Securi-Seal3 pressure-seal product is selling beyond all expectations. "It's taken off a lot quicker than we had anticipated," he said.
Poser's Versa-Seal® has also experienced phenomenal growth since its introduction almost three years ago.
"There seems to be a new application for VersaSeal® everyday," said Day.
Other companies currently producing pressure-seal products include Champion Business Forms in Glendale Heights, Ill., and Datagraphic of Roswell, Ga.
Pressure-seal mailer applications include jury summonses, parking violations and school report cards. Day identified health care, education and the service industryincluding uses such as hotel folios and key holdersas other growth markets.