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“Over the years, most direct mail has [involved] a #10 envelope with three or four pieces inside of it. We can take those pieces [and combine them to create] one piece of paper, fold it up and mail it. This eliminates inserting costs, the #10 envelope and the #9 return envelope,” he explained. “We also produce what we call a mini catalog which can show up to 50 items on [the mailer]. It [typically includes] an envelope and order form. We’ve been doing quantities of 50,000 up to two million for some customers for the past 15 years, so we know it works.”
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Maggie Dewitt
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