Stay on Message with Mailers
B&W Press frequently offers creative services to ensure a design is functional and all of the panels of the mailer are where they need to be. “People can’t be making mistakes when large amounts of postage are involved,” stressed Beegan.
In addition, B&W Press currently offers e-templates that can be downloaded from its website to assist customers in the planning phase, and the company just invested “a serious amount of money—six figures,” said Beegan, to redesign its website. The new site will go live this month or early February, and will allow users to design their own one- and two-way mailers and direct response vehicles using Adobe InDesign software. Beegan expects this to be a very strong selling tool for distributors “proficient at using a computer” to be able to sit down in an end-user’s office and work with them. “Together they can then download a four-color process proof of what they’ve created, fold it so they almost have the actual product in hand and then order from us the quantities they need—it should help everyone alot,” concluded Beegan.