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Onboard with Inline Finishing
Paul Beegan, president and treasurer of B&W Press, Georgetown, Mass., also commented on the importance of color, and noted its growing role in the one- and two-way mailers popular with his customer base. “Color is king,” he said. “Even with budget-conscious fundraising efforts, the inclusion of at least two colors can improve response. And when selling apparel or food, four-color process is huge. You want that food to look good enough to eat.”
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Maggie Dewitt
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