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"Products tend to go stale," Mallon added. "Something that worked two years ago is going to lose its effectiveness, so you have to keep testing. You don't want to increase the cost a lot, but sometimes by adding a bit more—a membership card or name and address stickers—it's enough to tip the scales."
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- People:
- Dick Dennis
- Gary Mallon
- Places:
- Bannockburn, Illinois
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