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When to Make it a Mailer
Because self-mailers are generally less expensive to produce and mail, they are sometimes perceived as less credible by recipients.
"Self-mailers are still used mainly for advertising," said Mallon. He attributes this to the fact that a lot of companies—especially in the financial market—are very strict as to how they want their mail perceived. "It must look very official, in an envelope with a window," he noted.
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- People:
- Dick Dennis
- Gary Mallon
- Places:
- Bannockburn, Illinois
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