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In response, manufacturers are developing ways to make mailers look just as appealing as more costly envelope packages.
For example, Moore recently introduced its first full-color pressure-seal application, allowing customers to enhance brand identity using full-color self-mailers.
And GBF has produced self-mailers that look almost like window envelopes, said Mallon. "We can punch out a window and even put a clear plastic over it so the personalization shows through." The mailer, when opened, can cascade down, have a return device and a drive-type letter all incorporated into it. "You may have to pay a little more upfront, but you'll reap the benefits in the long run of not having multiple press okays," said Mallon.
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- People:
- Dick Dennis
- Gary Mallon
- Places:
- Bannockburn, Illinois
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