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Allowing the voice of the manufacturer and the distributor to be heard, said McAleavey, is key for meeting and exceeding a prospective buyer's expectations.
"Kolko brings sales savvy to the meeting and I field all of the technical questions. This way we are able to cover all the bases," he said.
Because the duo worked together to create a unique product, McAleavey said bringing it to the market was the fun part. In addition to sales calls, McAleavey said, "IF dropped hundreds of catalogs and went through a trade-show circuit to market to end-users.
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