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"On my end, I handled direct mail campaigns and also went on a trade show circuitall the while pointing end-users toward IF Business Forms."
Typically, Specialized Printed Forms will send out about 2,000 mailers, including business reply cards, for a direct mail campaign, according to McAleavey. "If we're lucky we'll get an 8 percent response rate; if we're really lucky we'll get 10 percent or 11 percent," he said.
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