Launch into Success
Interaction between marketing and sales departments can determine the lifespan of new products
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5. Facilitate “how-to-sell” training. Most launch meetings are totally centered on the new offering—its capabilities, ordering processes and support. However, it’s also important to discuss how customers do things without your offering. Explore the difficulties caused by the current method and the business impact of these problems. Discuss positioning, questions to be asked and the logical next steps in the sales process.
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