Launch into Success
Interaction between marketing and sales departments can determine the lifespan of new products
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This makes all the difference between a new product’s smashing success and its descent into obscurity. Take the extra time to do it right and reap the benefits.
BY JILL KONRATH
Jill Konrath, author of “Selling to Big Companies,” is a recognized sales strategist in the highly competitive business-to-business market. A popular speaker at sales meetings, she helps her clients crack into corporate accounts, speed up their sales cycle and generate demand for their offering. Konrath publishes an industry-leading online newsletter and blog. To subscribe—and get a free Sales Call Planning Guide ($19.95 value)—visit www.sellingtobigcompanies.com. For information on sales training, call (651) 429-1922.
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