Launch into Success
Interaction between marketing and sales departments can determine the lifespan of new products
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Successful new product introductions require sales and marketing departments to work together prior to launch. Involve top sellers in beta site interviews to strengthen your value proposition. Get their input on what to include in diagnostic tools, the best structure for your templates and how to define good selling processes. Invite all salespeople to contribute competitive information and quickly disseminate it to others.
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