Mohawk Rebrands, Launches New Website and Identity
Company introduces new website, new brand, new streamlined product offering, new tools for customers, new promotion campaign.
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The launch of MohawkConnects.com is the customer's first introduction to Mohawk's vibrant new brand designed. Michael Bierut, who leads the Mohawk brand team at design firm Pentagram, said, "The logo is a monogram for the name Mohawk. It's based on the letter M, but it's also constructed to evoke the papermaking process and the printing process, both of which involve paper going around cylinders."
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- Companies:
- Mohawk Paper Mills
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