Mohawk Rebrands, Launches New Website and Identity
Company introduces new website, new brand, new streamlined product offering, new tools for customers, new promotion campaign.
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The logo also speaks to the basic idea of connection, which is what Mohawk paper is designed for, "Whether it's for a small book of photos featuring your niece and nephew or for a giant global corporation—it's about communication," he said.
O'Connor announced last week that Mohawk would streamline its product offering and consolidate its core paper lines. The number of SKUs have been reduced by more than 50 percent to "eliminate redundancies that were primarily the result of previous acquisitions over the last five years," said O'Connor. To aid current customers through the transition, Project Streamline is supported by a web-based guide.
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