Mohawk Rebrands, Launches New Website and Identity
"This is the first wave in a holistically conceived solution that recognizes the relationship between experiencing the nuances of papers—starting with color and finish—and keeping the focus on simplicity, what the customer needs when they need it," said McGinn.
The physical components of the new Mohawk product selector have online counterparts at MohawkConnects.com to support the design, specification and purchase process while inviting real-time exploration and discovery through the ability to build custom paper and color palettes. "For customers who already know Mohawk, the product line is a simpler and clearer presentation," said O'Connor. "For customers who are new to Mohawk, the system makes the process of choosing papers effortless and engaging."
- Companies:
- Mohawk Paper Mills