Mohawk Rebrands, Launches New Website and Identity
Company introduces new website, new brand, new streamlined product offering, new tools for customers, new promotion campaign.
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Also launched is the first video in Mohawk's new multimedia promotion campaign titled "What will you make today?" The Pentagram series of short videos debuted on the homepage of MohawkConnects.com today.
"The tangible work released today evolves directly from our vision of a 'New Mohawk,'" said O'Connor. "The design of the entire platform provides a sturdy base and a flexible structure from which to lead change in the paper industry. While it is impossible for me, or anyone, to predict the future, there is no shortage of ideas, energy, or commitment at Mohawk. We bring a disciplined focus to the quality of our execution at every customer touchpoint," he said.
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- Companies:
- Mohawk Paper Mills
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