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The question for those who do utilize e-commerce, then, is whether or not it is living up to their expectations. Julie Pritchard, president of TopForm Software, Norcross, Ga., said it is.
"E-commerce is definitely the hot product of the day. We've found that our distributors want to build an electronic fence of constant communication around their customers, which they can do with e-commerce," she said. "Customers can become quite adapted to 24-hour access to information—service that reaches beyond people's expectations."
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