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Though so much positive feedback surrounds e-commerce, some distributors are still holding back on investing in it. This may be because of questions about what type of provider to choose, how much to invest or how to promote it.
According to Smilko, some distributors may never invest. "There is a lot of discomfort associated with change and there are those out there who may wait until they retire and sell the business. Others are just waiting for the right opportunity," he said.
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