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Though change causes some discomfort, so does choice. Pritchard noted that some distributors who want to implement an e-commerce solution find it difficult because the solution needs to integrate into their back-end accounting. Although TopForm customers have this option with Web.ec or via XML, interoperability with e-commerce solutions, like Four51, produces two unattractive options: one that requires information to be rekeyed into an accounting system—known as the EDIflop syndrome—and one that requires expensive custom development. "The first is inefficient and the other expensive, and that is where the hold up is," she said.
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