Doehler encouraged everyone to “believe the hype.”
He added: “As long-run volume continues to recede, a significant portion will continue to be transferred to digital equipment.”
Joyce took it one step further. He explained through techniques such as VDP, versioning and color, digital printing delivers greater levels of personalization to reach targeted audiences, thereby, helping to increase response rates and improve the return on investment of multimedia campaigns.
“Digital technologies will increasingly allow print service providers to become even more valuable to their customers as marketing service providers, with solutions such as KODAK INSITE Campaign Manager to measure and adjust campaigns for maximum response and revenue,” Joyce continued. “Digital print makes it possible to move from mass communication to mass customization.”
- Companies:
- Eastman Kodak Co.
- Prodigital Printing
- People:
- Bill Doehler
- Kevin Joyce