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Navigating the ins and outs of fonts, graphics and file formats is well worth the effort, printers say, especially in these days of I-want-it-yesterday deadlines.
A decade ago, customers' priorities were quality first, then price, then turnaround, Green said. "Now it's flip-flopped. The end-user's producing the job and it's 'Hurry up, we need it for the trade show.'"
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