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"Information gathered includes the number of visits to the PURL, links clicked, videos watched, items downloaded and much more," Michelson explained.
PURLs also can be a plus for sales.
Chris Wright, director of digital solutions for Freedom, Pennsylvania-based MSP, said PURLs can trigger an automatic e-mail or text message to a sales representative to contact a perspective qualified lead in real time. In addition, they can trigger an e-mail follow-up that is preprogrammed based on the way the responder answered the questions on the landing site.
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Melissa Busch
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