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A more in-depth explanation: PURLs are personalized microsites or landing pages that are used for marketing and data collection and supplement any type of campaign. For example, let's say a company is launching a direct mail post card campaign to a data list of targeted prospects. PURLs build a dynamic landing page driven from that list and postcards will be printed via variable data printing directing your prospect to visit his/her personalized website. When the person arrives at the page, a site greets a visitor by name and presents him/her with products, services and information based on a database of preferences.
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Melissa Busch
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