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These little gems put a little personalized shine on a cross-media campaign.
To understand the benefits of personalized URLs (PURLs), companies must comprehend what they are and how they work.
"PURLs, microsites and landing pages are special purpose Web destinations that allow us to continue a personal dialog with customers and prospects within the constructs of the campaign," said Laura Terry, CEO of Rockford, Illinois-based Trekk, Inc.
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Melissa Busch
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