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The conference has been reorganized into three special seminar tracks: a “fundamentals” track for those relatively new to variable data; a “cross-media” track for more advanced practitioners; and a “business” track focusing on sales, marketing and performance-related issues. Topics will include workflow, pricing considerations, data management, collaborative selling, MIS and metrics, trigger marketing, sales compensation and selling to vertical markets. In addition, several case studies will examine variable data applications.
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- Companies:
- Printing Industries of America, Inc.
- People:
- Jim Workman
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