Pitney Bowes Research Shows Purchasing, Shipping and Communications Preferences Vary by Country
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Consumers in China indicated they are more likely to purchase apparel (58 percent) and footware (53 percent) online versus in a store. As a matter of fact, for almost every category included in the survey, respondents in China are more likely to purchase products online with the exception of computer hardware and software (39 percent), and jewelry/watches and accessories (16 percent).
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