Pitney Bowes Research Shows Purchasing, Shipping and Communications Preferences Vary by Country
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When asked about preferences for receiving information on new products, promotions or other offers from retailers/merchandisers, 59 percent of global consumers indicated they prefer e-mail communications. Twenty-five percent of respondents said they prefer to receive this information in catalogs and direct mail, indicating that mail is another strong channel for online retailers. Four percent of respondents prefer to receive information via text messaging and social media channels (e.g., Facebook and Twitter).
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