Pitney Bowes Research Shows Purchasing, Shipping and Communications Preferences Vary by Country
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Looking at all 10 countries, consumers in Brazil had the highest preference for receiving new product and promotional information via e-mail (72 percent). Consumers in Australia (33 percent) had the highest preference for receiving information in catalogs and direct mail followed closely by Canada (32 percent), Germany (31 percent) and the U.S. (30 percent). Text messaging information had the highest preference with consumers in South Korea (13 percent), Japan (12 percent) and China (9 percent). Consumers in China (11 percent), and Brazil and South Korea (both 5 percent) responded the highest for receiving information via social media channels.
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