Pitney Bowes Introduces MarketSpace™ Web Platform in U.S.
Platform connects high-volume, transactional mailers and advertisers to leverage white space on statements
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“The ability to target communications in a relevant manner in today’s environment goes a long way to strengthen the relationship between the marketer and consumer,” said Alan Kraft, president, Media Horizons Inc. “We believe that advertising on transactional statements with specific offers and messages that are of interest to the recipient can help build more effective relationships than inserts due to targeting opportunities and the longevity of statements.”
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