Pitney Bowes Introduces MarketSpace™ Web Platform in U.S.
Platform connects high-volume, transactional mailers and advertisers to leverage white space on statements
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To use the MarketSpace Web platform, document owners and advertisers follow a quick, simple process.
• Document owners work with Pitney Bowes or their MarketSpace-enabled Service Bureau to upload documents to the Web platform. Next, the Web platform will characterize documents including whether they are black-and-white or color, the size and location of available white space through Production Intelligence® software, as well as demographic information of individual document recipients through Spectrum™ PSYTE cluster information utilizing ZIP Codes. Additional characterization can be fed by data within the documents or data in external files.
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