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To get the ball rolling, Ward/Kraft provides marketing kits detailing its gift card and hotel keycard programs, which include samples and handouts covering benefits to both the distributor and the customer.
For instance, unlike the Yellow Pages or area directories, businesses, products and services featured on hotel keycards are not competing with others listed on the same page. In addition, the advertising can pay for a portion, if not all, of the keycards, reducing costs to the hotel. "The distributor is offering a money-making, rather than a money-saving, product to the customer," observed Street, "and repeat orders are almost always guaranteed."
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- People:
- Benjamin Braddock
- Lettmann
- Places:
- Inver Grove Heights
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