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More Than a Pretty Face
Despite the hip new looks, plastic cards remain the old work horses customers can de-pend on to get big jobs done.
Said Street, "Combining plastic card products with loyalty programs, for example, allows merchants to track customers' visits, items purchased and dollars spent. This can provide demographic data for targeted marketing."
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- People:
- Benjamin Braddock
- Lettmann
- Places:
- Inver Grove Heights
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