Platinum Award - Commercial/Promotional Printing Sweet Scent of
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"[Roghani] wanted to show customers marketing ideas and merchandise that would be appropriate to order the following month," said McLaughlin.
This would alert customers to upcoming sales, encourage them to order for the next month and offer them helpful display and fragrance tips.
IBF had produced the Camille Beckman order forms in the past, so it was simply a matter of updating them. For the catalog, new photographs were taken and art was used from the previous catalog. McLaughlin and her team then typeset the entire catalog and worked with Roghani on rearranging the lines. "We created quite a few dummies and [Roghani] worked side by side with us to speed up the proofing process," said McLaughlin.
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