Platinum - Direct Mail Thinking Outside the Box
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"This was a serious endeavor, not only for NEC, but for the five resellers as well. It changed how the needs of the second tier, would be met," said Matthew Theis, an account manager for Shamrock, Westlake, Ohio. "Our task was to find a way to provide something that didn't appear as though the preferred indirects were being deserted."
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- People:
- Matthew Theis
- Places:
- Itasca, Ill.
- Westlake, Ohio
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