Platinum - Direct Mail Thinking Outside the Box
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After the necessary criteria, the team began to design the kit. Danielle Rini, a designer at Shamrock, put the box together. The final product was a file folder-type box with a pocket for each company. In the front of the file folder was a spiral- bound booklet, detailing facts about each company.
"NEC took what could have been a negative experience and put a positive spin on it. It was careful to emphasize that the second tiers weren't losing NEC, and it was great being part of that," said Theis.
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- People:
- Matthew Theis
- Places:
- Itasca, Ill.
- Westlake, Ohio
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