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While the new developments in the industry are currently in the spotlight, old uses for cards still remain popular. Sumner stated that the familiar, thicker cards with magnetic stripes are most popular for Arthur Blank & Company.
According to Russ Herman, general manager, Allegheny Printed Plastics, Cranberry Twp., Pa., such is the case for them as well. He noted that phone, gift and loyalty, key lock, identification and private label credit cards account for most of their sales.
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