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Know Your Stuff
Knowing the client's needs is the key to making a successful plastic card sale. For example, distributors must know the thickness and number of colors needed, and whether a magnetic stripe or signature panel is needed.
In terms of the thickness, cards typically run from 10 mil. to 30 mil. Sumner pointed out that the 10 mil. to 20 mil. card market is more for promotional and membership applications, while the 24 mil. to 30 mil. cards tend to have some kind of an interaction with the point of sale terminals—either scanning the bar code or swiping the magnetic stripe on the card.
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