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Presentation folders and menus that combine presentation and durability
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How to sell them: Further to the challenge of getting designers and distributors to embrace the idea of using this technology, we often will take a few sheets of their order that doesn't call for raised 3-D UV, and prepare a file for them and print a few samples to show them what it can do to their piece. This first shows them how much different it can look and feel, and then also how simple and inexpensive it is to make it a reality.
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Amanda L. Cole
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Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.
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