For Your Information
A case study: Rocky's Aqua is located on the water at Cedar Island Marina in Clinton, Conn. The majority of the restaurant's seating is on its covered patios, so visitors can take advantage of the waterfront views in all types of weather. "This is my fifth year operating Rocky's Aqua. When I first started, we were using the types of menus that required stuffing of individual pages in plastic pockets, which was time-consuming. Condensation and the dampness on the tables caused a problem. Plus, the menus were difficult to keep clean; I never liked them," explained restaurant owner, Rocky Ross. "I wanted to be able to really control my menu, to print them as needed, so I started looking for a solution that could work for me."
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.