Printegra Launches Synergy Label Division

Printegra, Peachtree City, Ga., recently launched its new label division, Synergy Label, a Printegra Company, formerly "Printegra Label and Design," at the Print Solutions Conference and Expo, in Sept.

Of the name change, Steve Porter, Synergy's general manager, said, "In a survey sent out to our customers, many of them indicated that when they think of Printegra, they think of short-run business documents," he explained. "Distributors often forget that we have a label division because our name is synonymous with business documents. Changing the name of the division will help highlight the fact that we also have a custom label division staffed by experienced personnel."

Porter also noted that the division's name was chosen in direct relation to the definition of the word synergy, which implies that combined effort is greater than separate parts. "We feel that this best describes our business," he said. "We work hard at combining the sales and marketing talent of our distributors with our label manufacturing expertise," he said.

For more information, visit www.synergylabel.com or www.printegra.com.