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Maria Raha
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Despite its advantages, the EFF contends that the evolution of RFID technology introduces a host of open-ended questions about tracking people’s movements, locations and buying decisions, as well as making consumers even more vulnerable to identity theft. Frederick observed that RFID technology is already used in fairly ubiquitous applications such as EZ Pass and grocery store discount cards. But, what will companies (not to mention criminals) do with records of what consumers buy? Is the eerie, individually customed marketing found in movies like “Minority Report” right around the corner?
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Maria Raha
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