Frederick, for one, looks positively on the increase in personalizing retail experiences for consumers. “[T]he future for the end-user could include your favorite stores offering you a buying experience custom-fitted to your likes and wants,” he said. “Customer service [would improve], where a clerk could go into the back room and actually find what you are looking for, even though the shelf was empty ... [and] your cell phone could read and inventory your pantry, with minimum and maximum quantities and send your list ahead to be ready for pickup to reduce your shopping time.” Yet, the abuse of such information is exactly what privacy rights groups fear. So, how can consumers protect themselves from privacy violations or identity theft? Tien suggested that if consumers won’t have the resources to protect themselves, some of the responsibility to question possible tracking transgressions lies with RFID chip manufacturers.
Majority Report?
Privacy rights and RFID technology head to the marketplace