Professional Offices Mean Healthy Profits
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With any software, the sales cycle is lengthier than with less complex products—four to six months, Esparra said. But, EMR is an industry buzzword, so "Demand is high," he noted.
Whether a distributor elects to seek out professional offices with high needs for promotional products, delve deeply into their account, seek the efficiencies of association partnership or sell specialized software, it's obvious that the opportunities are endless in the professional market.
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