Professional Offices Mean Healthy Profits
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Novelli said that she also has regular dentists as customers, but they usually place smaller orders. Dentists may see regular patients twice a year; orthodontists frequently see them twice a month, so distributors should work harder to build a rapport. "I also have attorney clients for letterhead, checks and envelopes," Novelli said. "They're very loyal, but not as fun to sell to."
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