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Print+Promo (P+P): How do you set goals for yourself? For your business?
Randall C. Eubanks (RCE): My goals have always been self-assigned. [They] are always challenging, but attainable. I do the same for the business—always projecting growth, but realistic growth. Setting goals that are so low [that] achievement is assured (or too high that can never be attained) are simply not in anyone's best interest and are not motivating. Goals need to be realistic and challenging, but attainable.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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