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RCE: Allowing our mindset to switch to "commoditization." We are not a commodity, the Internet is not our enemy-unless we choose to allow those things to win. As long as we are creative and differentiate ourselves, we will not only survive, but thrive. Being passionate about our business assures success. [To paraphrase Garrett Gunderson,] know your purpose and follow your passion-that will create energy, and money is always attracted to energy and passion.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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