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In certain ways, said O’Connell, the DMIA was kind of an unknown. The biggest difference between psda and DMIA is that going forward, the association expects to be a player in the print industry of the future, and it plans to promote itself accordingly. “The end-all for me,” he imagined, “would be [to have] an end-user say, ‘Oh, you’re a psda member,’ and recognize [that fact] as a value. Then, I’ll know we have arrived.”
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