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O’Connell said the organization’s shifting focus brings with it a commitment to revamp educational offerings to cover the broad base of print, and even the spring technology meeting has been restructured as a spring technology conference. “We definitely see the need to help distributors with the educational side of commercial print; more [like] the mechanics of it all,” he observed. “There is no better training than touring a plant and seeing it all happen, but there is a certain amount of technical training, due to the color involved, which I think everyone needs.”
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